A New Housing Arrangement For Boomers

There is a relatively new phenomenon taking place in this country. It is called multi-generational housing and it is catching on and not by choice!  Boomer women now have adult children moving back home and aging parents moving in also. This results in tremendous stress for the boomer parents. Know anyone in this situation? I would bet we all do! For marketers who target boomers this presents great opportunities to meet the myriad needs of boomer women for example. For a thorough look at this phenom read this http://bit.ly/aPDF3E. I would enjoy hearing your comments on this subject.

March 3, 2010. Tags: , , , , . 1. Leave a comment.